Learn How To Define Your Niche Market With Accuracy And Serve The Right People

This is a small course on how you can define best your niche market (your target audience ) for your products, services or your practice. 

This knowledge is very important for your company since knowing who you serve and why provides you with a competitive advantage towards your competitors.

The course is focused on marketing and sales trying to provide basic concepts and insights to someone who wants to start a new business about his or her niche mark or to someone who already operates a new business and wants more insights for development and growth.

Not Another Marketing Course!

The "How to Define Your Ideal Niche Market" is not your average how-to course. It is a course that has been designed to make you think and reflect on how to do business today and what else you can do to make your work better.

It a small course comprised of just 6 very simple video modules on how to find your ideal niche market. But it is not JUST THAT!

It is structured with the classic course development principles contains all the elements can help the learner to understand the topics taught. It contains well-defined learning objectives,  what you learn section, just-the-thing-you-need theory elements, summary, what you should know by far, discussions, supportive material, etc.

Its main focus is to provide you incentives which will lead you to the reflection on how you do your work or how you should operate the business you want to build and take notes which would represent your own requirements.

The shift from the traditional economy to the digital one and the internationalization, have left many companies without objective and deprive them of the competitive advantage they may have acquired in the previous years.

This problem becomes particularly acute among the new business operators including new entrepreneurs, online business agents, digital venture operators, startup company founders, freelancers, small business owners, privateers, etc.

The results from the market pressure, the limited knowledge of the digital market and of the new trends, left 90% of the companies to search for new objectives and ... clients.

This course has been designed to remedy this problem, provide and a comprehensive operational framework in a very short time. 

Aims to help you reflect on what you do good and what's going on bad with your business and how to remedy it. Furthermore, its main focus is to help you connect with the right people for your products or services.

Why You Are Here?

You are here for one (or more) for many reasons. You are maybe here because:

  • You were searching for topics like niche market or target audience in Google, in Bing, or in another search engine and they get you here,

  • You are following my work and you like what I do because it is hype or because it provides tangible results,

  • You need to fix some business problems and you don't know-how,

  • You business going nowhere and you want to find what's wrong,

  • You need to connect with people who are valuable to you and to your business,

  • You need to develop and grow a profitable business with a human dimension,

  • You have seen something relevant to social media, 

  • You have sent here from a friend have taken the course and liked it, or simply because

  • The course is so great that it helps me to attract you to this page!

Whatever the reason may be if the things I say to you have a meaning to you, welcome and thank you for your time. 

I'd like to invite you to take this small course and share ideas and thoughts on how we make a better business without sacrificing our personal or family life. 

What You Will Discover In This Course

This course provides you with the foundations of identifying your niche market and connecting with the right for your target audience.  It is a basic knowledge most businesses today considering for granted ... but it isn't.

The way you position yourself, your brand, your company, your product or your service in the market is the way you will be referenced or remembered by the people seek your services.

This course will give you the opportunity to re-think:

  • The foundations of what you do (why, how and whom do you want to serve), 

  • Your niche market and the people you want to serve with your work,

  • What are you are really selling and how,

  • What's your value proposition,

  • Who your ideal clients are, and

  • How to serve them better and more efficiently.

If the above issues are important to you today, then take a small break and take this course. It would help you clarify many of these issues and provide you the necessary knowledge to reposition your business on more solid ground.

Is This Course Right For You?

Like everything else, the course "How to Define Your Ideal Niche Market" is not suitable for everyone. 

Its purpose is to provide a solid base of reference for topics considered much trivial most of the time until be understood and evaluated in their right proportions.

Therefore it is addressed primarily to the business doers, people developing, operating or start up a business today. It is not suitable for academic reflection or theoretical investigations since its scope is to provide useful knowledge and skills to the people have already experienced with the related procedures.

First, as a course it provides a learning path to achieve certain business results the most important ones, are your notes and reflections of the topics discussed in relation to what you are doing today!

Second, it isn't suitable for anyone who is not prepared to work on the basic topics discussed therein! Work in the course's framework means taking notes, discuss with other peers or participants (or me!) exchanging ideas and approaches on specific subjects.

Other than that this course addressed to:

  • Entrepreneurs or founders of a startup company want to know where to address with their products and/or services,

  • Small business owners want a new approach on how to do better their Job in relation to their target audience,

  • Business owners want a way to position better their business and clarify the parameters of its growth,

  • People want to start a new online business and want more information on what should be more effective to do,

  • Freelancers want to re-think the way they do business and searching ways on how to do it better, and

  • People or business owners want a better approach on how to operate and develop their existing business.

This course is engineered to provide bite-sized chunks of knowledge which able to promote the reflection on existing business topics. 

It is small-sized on purpose,  trying to cover only the need-to-know things for gaining a piece of knowledge or a new skill and to further the reflection and the discussion on real business issues.

To your success,


Course curriculum

  • 1

    00. Introduction

  • 2

    01. Market - Definitions

    • Define your niche market with clarity

    • What is the niche market you are operate in?

    • What your market is? (Workbook)

  • 3

    02. Sales - Processes and Operations

    • What are you really selling?

    • How do you sale and what?

    • What Are You Selling? (Workbook)

  • 4

    03. Building a Compelling Value Proposition

    • Develop An Effective Value Proposition

    • What is the value proposition of your business?

    • What Your Value Proposition Is? (Workbook)

  • 5

    04. Discover Your Ideal Clients

    • Determining Your Ideal Client

    • Who your clients are and who you wish to be?

    • What Your Ideal Client Is? (Workbook)

  • 6

    05. In Conclusion!

    • What have we cover?

    • Next Steps (Workbook)


e-Business & e-Learning Consultant

Takis Athanassiou

Takis Athanassiou is an e-Business and e-Learning Consultant located in Athens, Greece.

He has been involved in major e-Business, e-Learning, and research projects in Greece and in the EU, focusing in the areas of strategy, human resources and development, business management and operations, eLearning, just-in-time, blended and tradition learning, instructional design, social media & networks, multimedia, management information systems and IT Services, marketing & sales, etc.

Today he is operating in the area of IT & Learning consulting, while he is focusing on subjects relating to leadership, productivity & effectiveness, training, and small business marketing!

What people have been saying about Takis' work:

Takis Athanassiou is an e-Business and e-Learning consultant who empowers managers, executives, and business owners by sharing his best methods, ideas, and approaches for driving success. Takis shares tools, stories, and inspiration for leaders on his blog by using a specialized mindset based on leadership and strategy principles, personal growth directives, business proven practices and training activities. (Top 25 Leadership Blogs for Small Businesses)

Takis Athanassiou is an e-Business & e-Learning consultant who writes about building a meaningful life. His blog posts are very personalized and focus on how to use your own strengths to become better at every aspect of life and succeed in every field you choose. His ideas about personal development are astounding and groundbreaking. (Top 40 Personal Development and Leadership Blogs)

Successfully running a business takes more than a great product. Knowing how to lead and communicate with the people you work with is just as important. But what if you're not born with the leadership skills and communication savvy that moves masses? Fortunately, these skills can be learned and improved just like any other - and Takis Athanassiou shows us how.(Top 200 SMB & Digital Marketing Blog Posts 2015)

Do you want to develop a thriving business and connect with the market matters most to you? If the answer is yes, then subscribe to this course and find out more about your business and your target market!